Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.
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Google Knowledge Panels Gain Payment Options
Google is now showing payment options on some retailer’s knowledge panels. This comes after Google started asking for the payment options a business accepts in Google Merchant Center, although, it might be unrelated (we don’t know).
Google Ads Bidding Option For Customer Retention Loyalty Program Members
Google Ads is now letting you bid more using the customer retention option named “Loyalty program members.” This gives you the option to (a) Bid higher for loyalty program members and (b) Show member benefits to loyalty program members in eligible countries.
Google August Core Update Helpful Content Surge Charts
This Google August 2024 core update has been shaking things up since it began to rollout. We saw some early signs of some sites hit by the September 2023 helpful content see some signs of life. Then some saw reversals of sorts, but maybe that was the search ranking bug that got fixed a few days later. Here are some charts a week or so after the August core update was released.
