Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a “40% reduction in IVT stemming from deceptive or disruptive ad serving practices.”
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Daily Search Forum Recap: October 16, 2026
Here is a recap of what happened in the search forums today…
Google May 2026 Core Update Has Completed Rolling Out
Google’s May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took less than 12 days to roll out, and this update felt larger than the last core update – the Google March 2026 core update.
Google Ads Advanced Plans
Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a “mix of ad types based on goals” and Google will create conversion creation and capture plans for you.
