Google Ads will soon allow advertisers to place ads for “Mature Cosmetic Procedures.” This change goes into effect on September 22, 2025, and then advertisers will be allowed to advertise for cosmetic services and plastic surgery focused on intimate body parts.
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May 2025 Google Webmaster Report
Here is our monthly Google Webmaster Report – the May 2025 edition – where I summarize the past 30 days or so of the big organic Google related news in one place. Google did not have any official Google ranking updates but we sure did see several days of intense ranking volatility.
Google Search Ranking Volatility Spiked Friday – April 25th
In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it if I see more signs of that update. Well, many of the other tools noticed volatility around April 25th, this past Friday, in addition to the 22nd and 23rd volatility we covered earlier last week.
Google Search Results Page With Large Sponsored Results Ad Grouping
Google is testing showing a large “Sponsored results” header in the search results that can lead to more search results and grouping various Google search ads together.


