Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset Studio, and more.
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Google Merchant Center Gains Automatic Shipping Updates
Google Merchant Center is rolling out automatic shipping updates under the automatic improvements tab. “Automatic shipping updates improve the accuracy of shipping information of your products. The feature can help your customers predict when they get their orders, and it can help improve your overall shipping performance,” Google said.
Daily Search Forum Recap: October 20, 2026
Here is a recap of what happened in the search forums today…


