Daily Search Forum Recap: September 19, 2025

Google announced new security controls for Merchant Center for Agencies, specifically around user access controls for admins and standard roles. Ginny Marvin, the Google Ads Liaison, said that these changes are “to help streamline workflows and improve security.”

On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to “old ad formats that are no longer in use are also being retired,” Ginny Marvin of Google.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is removing the ability to manually set your language targeting next month…