Microsoft is testing showing text attributes that can say things like “Free Shipping on Qualified Orders” with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional text attributes.
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Daily Search Forum Recap: February 17, 2025
Here is a recap of what happened in the search forums today…
Google Ads Lead Journey Mapping
Google Ads posted details about a new feature it calls “Lead Journey Mapping.” Lead Journey Mapping is a visual drag-and-drop tool that allows lead generation advertisers to map their end-to-end customer journey within Google Ads.
Google Won’t Provide Standard License Deals For AI & SEO Is The Same
Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and Jeff Jarvin. He said a lot of interesting things but said no, Google won’t be offering standarized licensing deals for all publishers. He also said that optimizing for AI Search is the same as what you do for web search and normal SEO.
