Here is a recap of what happened in the search forums today…
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Microsoft Advertising Launches Ad Preview Hub
Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. “I am beyond excited about Microsoft Advertising’s new Ad Preview Hub! This is GA and should be live in your accounts in all markets,” Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.
Similarweb Data: ChatGPT Ads Click-Through Rates
Similarweb published some data sharing the click-through rates for OpenAI’s ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.
New Google Ads Calculate Your Conversion Value For New Customers
Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, “Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.”
