Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google Search Ranking Volatility & Chatter Spikes Today
It has been a while since I reported on a Google Search ranking update. I blame the tools, but in all seriousness, I am seeing a spike in volatility and, now probably more importantly, a spike in chatter over the past 24 hours, related to Google Search ranking changes, referral traffic changes and overall disruption in the Google Search results.
Google Ads PMax Asset Group Theming
Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.
Google Ads Location Asset Requirements Update
Google has updated its location asset requirements for Google Ads. Google said it made these updates to “improve terminology, enhance readability, and include troubleshooting steps applicable to advertisers using location assets.”


