Google’s spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more. Google dropped the num parameter causing a huge mess for so many of us.
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Google To Use Machine Learning To Determine Age For Ads & More
Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they use Google products.” This means Google will disable ad personalization and disallow sensitive creative categories from serving for users under 18.
Google & YouTube Shopify App Sync May Cause Mess After August 18th
Those of you who use the Google and YouTube Shopify app to sync your products automatically from Shopify to Google Merchant Center may have a huge headache to deal with after August 18, 2026. The rumor is that you will need to reinstall the app by this date and when you do this, every product ID gets rewritten.
Google Won’t Use Sitemap Files If Its Not Convinced Of New/Important Content
Google’s John Mueller said that if Google is not convinced that there are new and important content to index on your site, then it won’t use the sitemap file on your site. Just because you have a sitemap file, it does not mean Google will index all the pages in that file.
