There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of fake bot traffic not being filtered by GA4, but others are not sure.
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The Industry Mourns The Loss Of Jill Whalen – Content SEO Hero & Legend
It is with a heavy heart that I am reporting that one of the founding pillars of the SEO industry, one of the first female SEOs in our industry, and one of the individuals who made the industry what it is today, has passed away. Jill Whalen retired from SEO over a decade ago after her fight to ensure SEOs take content seriously, over other factors, was victorious.
Daily Search Forum Recap: January 15, 2026
Here is a recap of what happened in the search forums today…
Google Search Tests Blue More Link In Shopping Results
Google is testing a blue background color on the “More” link within the product results in Google Search. The link is normally just a basic “more” link with no prominence or color that calls it out but in this test, Google is using a blue highlight color for the link.
