Google has updated AI Mode for fantasy sports including adding in integration with FantasyPros. And OpenAI has improved the GPT-5 Instant model for signed-out users.
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While Google keeps saying it values publishers and knows how important it is to link to publishers and site owners from Search and AI Overviews, well, it is just as important for Google to link to their own search results for AI Overviews. Google is testing adding links, more visible and clickable links, right in the AI Overviews, to its own search results.
Google LSAs Showing Google Business Profile Number, Not Google Ads Number
Google seems to have made a change in which phone number they use for tracking calls, even when you tell Google to use the Google Ads number, it is still using the Google Business Profiles phone number. I am told this is a confirmed change and Google still has not changed it back, and it is unclear if Google will change it back.
Microsoft Advertising SOAP API Being Retired Jan 31, 2027
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