Google’s Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.
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New Google Search Console Tool/Report: Platform Property Tooltips
Google has a new help document in the Google Search Console tools and reporting section named Platform property tooltips. I don’t see any other information about this document but it does imply that a new report or tool is coming to Search Console.
Bing Tests Updated AI Copilot Answer Which Is More Publisher Friendly
Microsoft is testing an updated Bing Search AI answer box powered by Copilot is testing an updated interface, that seems to promote links to publishers more. The links are more publisher-friendly, including showing the full domain name of the publisher and includes the site’s favicon, which helps with branding.
Google Search Relevant Topics
Google has a new search refinement or expansion feature they are titling “Relevant topics.” This reminds me of People also ask, Things to do, and the other ways Google tries to get you to search more after conducting your first search.


