7 Best Link Building Tools for 2026 [Free + Paid]

AI answers pull brand facts from the pages they cite. Use Semrush data and Claude Code to get on those pages.

In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.

PPC campaign success factors include keyword targeting, compelling ad copy, relevant landing pages, and regular optimization.