Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, “you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites.”
Related Posts
Daily Search Forum Recap: June 18, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There are new signs of an unconfirmed Google search ranking update that touched down…
Microsoft Advertising Releases Guide To AEO & GEO
The Microsoft Advertising team released a new PDF guide named “From discovery to influence: AEO A guide to and GEO.” This guide offers “Practical data strategies to empower retailers for AI search, AI assistants and AI browsers.”
Google Search Ranking Volatility Calmed For Just A Second & Heated Again
I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.


