I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.
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Google Search Ranking Volatility Rumbles On June 25 & 26
Over the past two days it has felt like there was some sort of ranking adjustment made in the Google Search organic results. Yea, I know, organic search doesn’t send clicks anymore, but they are still ranked and it seems like there was some sort of larger shuffle in those rankings.
Google Rethinking Search Stack From Ground Up With LLMs
Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc said:
Google Discover Report Bug Cause Decrease In Clicks/Impressions May 21
Google has confirmed another bug with the Search Console Discover performance report on May 21st. Google said there was another data logging issue that may cause a decrease in clicks and impressions for May 21, 2026.
