Google Ads To Allow Ads For Prediction Markets

Google Ads will update its advertising policies to allow ads for Prediction Markets starting on January 21, 2026. This will be allowed in the United States, but only for federally regulated entities.

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Google Tag Gateway For Advertisers & More

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run your Google tags, be it client-side or server-side through your own website infrastructure, such as a content delivery network (CDN), load balancer, or web server.