Here is a recap of what happened in the search forums today…
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ChatGPT Ads Gain New Audiences Targeting
OpenAI is rolling out Audiences as a targeting option within ChatGPT Ads. I don’t see a help document on what this does but I assume it lets you set up better targeting for your ads by uploading audience lists, like their email and/or phone numbers to the ChatGPT Ads platform.
Why Google Chrome UX Report & Search Console Don’t Match
While I think SEOs spend way too much time and effort on Core Web Vitals, many do ask why does the Google Chrome UX report often not match what is shown in the Google Search Console core web vitals report. Well, as Google’s Barry Pollard said, they look at “different measures.”
Similarweb: ChatGPT Shows More Links Leading To 150% Increase In Referrals
New data out of Similarweb says that since OpenAI began surfacing more prominent links to brands in the ChatGPT answers, referral traffic is up 150%. Also pageviews per visit is up 24% and time on site is up 11%.
