Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.
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Google Search Ranking Update Hits Friday June 19th Impacting Black Hats?
Google may have quietly rolled out an update on Friday, June 19th, that seems to may have impacted more of the black hat SEO side of things. It is not 100% clear because most of the tools seem pretty stable and yes there is chatter also in the more “white hat” forums, but I see a much larger spike in chatter in the more “black hat” forums.
Daily Search Forum Recap: July 3, 2025
Here is a recap of what happened in the search forums today…
Google Ads Label: Sponsored Options In The Area
Google Ads has often used dynamic labels for some of the ad groupings. I mean, we’ve seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled “Sponsored options in the area.”


