Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results.
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Google AI Mode Launches UCP-Powered Checkout
Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.
Bing Gives Product Ads Some Cushion
Bing spotted testing more listings in the sponsored product section at the top of its results.
Google Paying ~100 Publishers 0.1% Of Ad Revenue In AI Contribution Pilot
As you know, Google has a small pilot named the AI contribution pilot, where they are paying some publishers for using their content in AI features like AI Overviews, AI Mode and Gemini. Well, according to The Information, it is about 100 publishers and those publishers are getting about “one-tenth of 1% of their advertising revenue.”
