Month:

Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update. This one is rolling over the next two weeks or so just English language users …

Here is a recap of what happened in the search forums today……

Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results.…

Did you know that when Google AI Mode uses Personal Intelligence, Google will add icons of the various connected Google apps used to tailor your message. So you might see a Gmail icon, or Google Photos icon or Search or …

Google AdSense seems to be rolling out new metrics for the AdSense reports in the console. These include Browser breakdown, Hosting App breakdown and Operating system breakdown metrics.…

Google is testing labeling some photos in the local hotel listings with “Good to Know” AI-generated descriptions of some of those photos. These labels seem to summarize what the photo and reviews say about the specific area of that hotel.…

Google has launched what it calls Multi-party approval for Google Ads. “Multi-party approval (MPA) is a security feature for Google Ads designed to protect your account from unauthorized activity by requiring a second account administrator to verify high-risk changes,” Google …

Google confirmed there is a bug with AI Overviews not showing links for some responses. The bug was spotted by Lily Ray, who posted some examples several hours ago. Rajan Patel, Google’s VP, Engineering for Search, replied saying it is …

Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as I can on …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google’s search rankings are highly volatile……

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file …

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the …

Google’s John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn’t say much but he did list a number of concerns and things you should be on …

Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates. Lily Ray dug into a pattern she spotted with these types of pieces of content, mostly in the SaaS …

Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumers. In short, it will …

I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up.…

Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling stone down the ice.…