Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.
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Structured Data Does Not Help With Visibility In AI Search
There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really tested it until now. And those few tests show that adding structured data / schema does not help with your visibility in AI search, at least not yet.
Google Merchant Center New Search For Products Feature
Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named “Search for Products” that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.
Google Ads Rolls Out Asset Studio (Beta)
Google seems to be rolling out the Asset Studio, in beta, to some advertisers now. I believe Google announced this at Google Marketing Live a few months back, and now some advertisers are seeing it in their Google Ads accounts.
