Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.
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Daily Search Forum Recap: October 20, 2025
Here is a recap of what happened in the search forums today…
The Industry Mourns The Loss Of Jill Whalen – Content SEO Hero & Legend
It is with a heavy heart that I am reporting that one of the founding pillars of the SEO industry, one of the first female SEOs in our industry, and one of the individuals who made the industry what it is today, has passed away. Jill Whalen retired from SEO over a decade ago after her fight to ensure SEOs take content seriously, over other factors, was victorious.
Google: Merging Content More Challenging Than Site Moves For SEO
John Mueller from Google said that merging content is always more challenging than a basic site move. Meaning, when you take a look at your content on your site and decide to merge a bunch of the content into fewer URLs, that takes longer for Google to handle than moving a site from domain A to domain B with no other changes.
