Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campaigns is rolling out in the coming months.
Related Posts
Google Business Profile Owner/Manager Access Invites Not Working For Some
There are reports of a bug with Google Business Profiles where using the feature to invite others with owner and/or manager access is not working. Supposedly, the invite emails are either not going out at all, or they are not being delivered; either way, it is making giving access to Google Business Profiles a bit of a hassle.
Google Ads: Sweepstake Casinos Are Not Social Casino Games
Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for advertising.
Microsoft Advertising Releases New AI Features
Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to “To help businesses succeed across all three eras of the human, LLM, and agentic web,” Microsoft wrote.


