Microsoft Advertising custom columns now support all conversion metrics – instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.
Related Posts
Google Hotel Knowledge Panels Posting Currently Turned Off Bug
Google seems to have a bug that prevents searchers from leaving hotel reviews directly in the Google Search desktop interface. It works fine within Google Maps and Hotel search interfaces but not in the web search interface.
Daily Search Forum Recap: December 10, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its search documentation to state that it does smaller core updates more often without confirming them. Google Discover is now minimally aligned to search rankings…
Google AdSense New Full IP Address Sharing
Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to allow you to share the full IP address with those buyers.
