Daily Search Forum Recap: May 19, 2026

Google Ads has introduced what it calls “Budget Panel,” which should be able to be found (at some point) in Performance Max and Demand Gen campaign review page. Google says the Budget Panel “provides customized budget recommendations to optimize campaign performance and prevent low starts.”

Google Search ranking and results have experienced increased volatility over the past 24 hours or so – the search results are heating up. I am noticing an uptick in SEO chatter within the industry and also some of the tools are showing increased search ranking volatility.

Microsoft Advertising announced its monthly releases, and they include updates to the import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics (that one we covered earlier).