The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday, May 30, 2026. As a reminder, the May 2026 core update was announced on May 21, 2026, and then that following weekend, we saw some significant ranking volatility, and then again, this past weekend, we saw even more volatility. I suspect the update will be completed in the next few days.
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Google Tests Country Label In Search Result Snippets
Google may be testing showing which country the site operates in with a country label attached to the search result snippet. In the example below, Google is showing a “South African” label with the country flag and the country written out at the top of the snippet next to the site name.
Google Discover Tests Infinite Endless Scroll
Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn’t keep going. But Gagan Ghotra said he is seeing it go on and on forever.
Google Ads Rolling Out Text Disclaimers To All
Last month, Google announced that it is rolling out text disclaimers within Google Ads globally, in all languages. Well, it seems to have rolled out for many last week, as many are seeing it in their Google Ads accounts.
