Google Hotel Ads may have dropped several bid adjustments, or maybe it is a bug. Bid adjustments such as day of the week check-in, advanced purchase, check-in date, length of stay and maybe some others are no longer showing up in the Google Ads interface.
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Navah Hopkins Is Microsoft Advertising Ads Liaison
Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, “I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!”
Google Lens AI Overviews Expands & iOS App Search Screen
Google announced a couple new Google Lens features; (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google’s iOS app now let you search your screen with Google Lens.
Data: Google AI Overview Clicks Shifting To Shopping Search Ads
There is some new data out that shows that yes, Google’s AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a massive increase in clicks on search ads and product/shopping ads.
