This week has been weird, in terms of Google Search ranking volatility. The volatility seems to have extended from this past weekend, throughout most, if not all, of this week. But again, like this past weekend, the tools are really not showing much heat and volatility. But I am seeing significant chatter in the SEO community about ranking fluctuations.
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Google Hiring Search Intelligence Chief of Staff
Google is hiring a Chief of Staff on Search Intelligence, Strategy and Operations. This job is to “help architect the next era of Search with AI,” Rajan Patel, the Vice President of Search Engineering of Google, posted on LinkedIn.
Google Search Weather Results Update – WeatherNext 2
Google confirmed a new search algorithm update – well, this is just a weather feature – but it is a stormy one. Well, maybe not. Google said Google Search’s weather results were updated to what they call WeatherNext 2 – Google’s “most advanced and efficient forecasting model.”
Google Search Tests Sign In To Verify Searches Are Human (Not Captcha)
Google Search is testing asking searchers to sign in to verify they are humans and not bots conducting the searches. I don’t think Google has done this before, geneally when Google tries to verify human versus bot activity, Google will serve a captcha and has done so for many years. But this test is asking the searcher to sign in.
