Daily Search Forum Recap: June 24, 2026

Here is a recap of what happened in the search forums today…

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.

Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call on Tuesday night. He said, “soon we’ll actually start testing search and shopping ads in AI Overviews for users in the U.S.”