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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Apple announced the new Apple Intelligence and Siri AI……

Google seems to be testing new “top pages” links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled “Top pages.”…

Apple had its big annual developer conference, WWDC, and as expected, they spent a lot of time showing off the new Apple Intelligence and what they are calling Siri AI. Apple says Siri AI is “an entirely new version of …

Google is testing moving the results count with favicons from above the citations and links cards in the AI Mode results, to under/below the citations and links cards. I am not sure if this will make a difference either way …

Google Ads has a new feature named Campaign Guidance that will give you an “Experiment Power” score that will show advertisers “the likelihood of achieving statistically significant results, along with actionable recommendations to improve your experiments and make informed decisions,” …

Google is testing directly linking to merchant/retailer web sites, instead of to product listing overlays within the Google Shopping results. Generally, when you click on a product within Google Search, Google will open a new side panel overlay window that …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google added a new help document on third-party tools, services and advice……

Google has confirmed that the search company has no plans on making AI Mode the default search experience within Google Chrome. This comes after Chrome Canary added a new experimental flag that redirected searches from the address bar directly to …

Microsoft Bing announced a new way to disable the Copilot, Microsoft AI, responses from showing up in the Bing search results. There is a new browser extension available for Chrome and Edge that you can install to toggle off showing …

Google launched Search Profiles late last week, a way for creators and publishers to have a place on Google to highlight its content and platforms. And Google seems to be testing a new Insights section for Search profiles, where you …

Google has updated its help document titled Do you need an SEO? Google said the changes are to help when “evaluating your SEO’s recommendations and tools, along with other minor updates to the page to simplify and modernize the content.” …

Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search’s guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get …

Earlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. I am seeing a lot of chatter spike up from within the SEO community over the …