Google has a new help document in the Google Ads support area on how to set up offline conversions using GBRAID. A GBRAID URL parameter (&gbraid=xyz) is a privacy-preserving identifier used to measure ad performance.
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Daily Search Forum Recap: February 18, 2025
Here is a recap of what happened in the search forums today…
Google: Rewriting AI Content With Human Content Won’t Lead To Recovery
Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.
Google Discover Tailor Your Feed With Natural Language
Google Discover is testing and maybe rolling out an option to “Tailor your feed.” This allows you to tailor the feed with “Say in your own words what you want to see,” and Google will try to figure it out.
