Bing Top Source Search Feature

Krishna Madhavan, Principal Product Manager at Microsoft Bing, said that Bing does not do one-off search penalties because it is not scalable. Instead, Bing will build a spam algorithm to detect the type of spam it is and unleash it on its index to pick up on not just one site doing that, but as many sites as the algorithm can find. And then it takes action on all those sites, not just one, at scale.

Google’s John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn’t matter. But he did say, pick either lowercase or uppercase, just be consistent.

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its “biggest update to bidding in over a decade.”