Google Ads is now letting you bid more using the customer retention option named “Loyalty program members.” This gives you the option to (a) Bid higher for loyalty program members and (b) Show member benefits to loyalty program members in eligible countries.
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Google Ads Google Analytics Bulk Linking
Google Ads is testing a new bulk linking option to attach your Google Analytics account to multiple Google Ads accounts. Google has this new prompt that says “Save Time with Bulk Linking” and Link with more Google Ads accounts.
Google AI Overviews Now With Many Videos
Google is now showing not just short videos in AI Overviews but also longer-form videos in the AI Overviews. AI Overviews may show no videos or may show several videos as you scroll through the AI-generated response. Google AI Overviews can now show many videos in these AI-generated answers.
