Google is working on fixing a bug with Local Service Ads where it seems Local Service Ads are being unlinked from the associated Google Business Profiles. There are also complaints of instability and slowness on the Local Service Ads platform.
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Google Tests google.com/goto Tracking URLs In Search Results
For the past week or so, I have heard a few folks notice that Google is appending tracking URLs to the search results. So when you click on a search result, instead of the URL going directly to that site, Google is using a google.com/goto URL as a passthrough URL that then passes through to the page URL listed in the search results.
Google Maps Now Requires Sign In To Read All Reviews & More
Google Maps now requires you to sign in to a Google account to see all the reviews on a Google Business Profile listing. It is also required in order to sort the reviews, leave a review, and more. I assume this was done to help prevent AI, bots, and third parties from scraping the Google reviews.
You Can Now Edit Your Handle On Google Search Profiles
As expected, Google is now enabling those with Google Search Profiles to edit their handle, their short name. This is available by going to your Google Search Profile, click Edit profile and then next to your @handle, click Edit.
