I’ve been pretty quiet on posting reports Google updates recently, in fact, I have not posted about one since late August. But while most sites seem calm in the Google rankings, there was definitely some sort of ranking blip around September 4th, and in some cases, the September 4th impact reverted on September 13th. It is super weird.
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Daily Search Forum Recap: April 22, 2025
Here is a recap of what happened in the search forums today…
OpenAI Will Soon Test Ads On ChatGPT
OpenAI announced on Friday it will begin testing ads in the ChatGPT responses in the coming weeks. The ads will show on the free product and low-cost subscription tier, ChatGPT Go. The ads will show under the main response and not influence the answers ChatGPT gives you. Advertisers will not get conversations with ChatGPT. The ads will be clearly labeled as ads.
Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st
If you take a look at the Bing Webmaster Tools newish AI performance reports, you may see more data, impressions, etc showing up on and after June 1, 2026. Microsoft said this is just “regular data backfilling” and there are “no anomalies” (which I think is a dig at Google).


