Daily Search Forum Recap: September 22, 2026

Google posted its first video in a series of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals with URLs. They discuss URLs as a ranking signal, hyphens versus underscores, emojis and much more.

Google Ads has added two new product reporting metrics to some reports, product clicks and non-product clicks. Product clicks are when a searcher clicked directly on a product in your ad and non-product clicks are when a searcher clicked another part of the ad, not the specific product.

Here is a recap of what happened in the search forums today…