Microsoft Advertising announced that optimization experiments is now generally available for Search, Shopping, Audience, and Performance Max campaigns. An Optimization experiment measures the impact of a campaign change through a controlled A/B test, Microsoft’s help center explains.
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Here is a recap of what happened in the search forums today…
Google Search Your Related Activity Adds Chart
Google has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to show that search activity over time.
Google: Don’t Update Lastmod Date With Copyright Date Changes
Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don’t do it, it is not enough of a change to the page’s content to warrant a lastmod date update.
