Founded in 2023, DeepSeek is a Chinese AI startup known for its new chatbot beating many existing models and rivaling dominance of ChatGPT.
Since the public release of DeepSeek-R1 on January 20, the startup attracted worldwide attention thanks to …
Brian Dean - Backlinko
Top 5 YouTube Keyword Tools (Field-Tested For Growth)
The difference between getting discovered on YouTube search and being invisible?
Strategic keyword research.
By optimizing videos with the right terms, you can dramatically increase your organic traffic.
Take YouTuber Caren Magill’s ADHD coaching channel, for example.
With 4.95M lifetime …
Brian Dean - Backlinko
How to Do a Website Audit in 5 Steps (+ Checklist)
A website audit helps you find what’s holding your site back. It highlights technical issues that affect your rankings and UX problems that hurt conversions.
In this guide, I’ll walk you through five essential steps to maximize your site’s performance.…
Brian Dean - Backlinko
How to Sell SEO Services in 5 Steps+ Expert Tips & Templates
Learning how to sell SEO isn’t easy.
Why?
Your prospects don’t want to buy SEO—they want to buy results.
I learned this the hard way.
After years of trial and error, I found a system. It consistently delivers what people …
Brian Dean - Backlinko
9 Ecommerce Website Examples to Copy for Better Results
Many ecommerce websites obsess over flashy designs and trendy layouts.
Big mistake.
Instead, you should focus on conversion-centered design.
That’s the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers.
Doing this can …
Brian Dean - Backlinko
How To Improve Your Travel SEO In 10 Steps
Travel SEO is about turning strangers into guests.
But it’s no small task competing with major sites like Booking.com, TripAdvisor, and Expedia.
With so many players in the market, standing out in search engine results can feel impossible.
Yet, small …
Brian Dean - Backlinko
24 Up-To-Date PPC Statistics to Know
Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness.
If you’d like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad …
Brian Dean - Backlinko
6 Steps to Win at Real Estate SEO
Want more buyers and sellers from Google without relying on Zillow or Redfin?
Or more leads for listings that support your cold-calling and door-knocking efforts?
Then, become skilled at real estate SEO.
SEO is about ranking your site in search …
Brian Dean - Backlinko
How Do Search Engines Work? (Quick Guide for Beginners)
Search engines help users find webpages related to specific search terms (called queries).
Understanding how search engines work can help you make your pages more accessible.
And ultimately direct more potential customers to your site.
This guide explains how search …
Brian Dean - Backlinko - Marketing blogs
5 Proven Ecommerce Growth Strategies ($0 to $100 Million)
Want to know the most effective ecommerce growth strategy?
I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged.
Here are some examples:
BrandAnnual Revenue
… | Hush |
Brian Dean - Backlinko - Marketing blogs
SEO for Plumbers: How to Rank Higher & Get More Customers
Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed?
It’s not luck.
These plumbing companies all focus on the same core SEO strategies.
Take Deer Valley Plumbing Contractors, for instance.
They appear …
Brian Dean - Backlinko - Marketing blogs
Bluesky Statistics: How Many People Use Bluesky?
Publicly launched in February 2024, Bluesky is a microblogging social network, widely considered an alternative to X/Twitter.
During the invite-only stage, Bluesky attracted an audience of 3 million registered users and has since grown to become a popular social media …
Brian Dean - Backlinko - Marketing blogs
How to Get More Google Reviews: 9 Proven Tips
Google reviews play a huge role in a brand’s success.
Especially positive reviews.
That means it’s a good idea to think about how to get more Google reviews for your business.
To illustrate why, let’s go over some of the …
Brian Dean - Backlinko - Marketing blogs
21 Google Search Tips to Find Exactly What You Want
Here are 21 Google search tips that will help you:
- Refine your searches to get the right answers faster
- Search the web without typing a query
- Discover cool things you never knew Google could do
At the end, we’ll also …
Brian Dean - Backlinko - Marketing blogs
What Is Generative AI and How Does It Work?
Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence.
These models can produce various content formats, including code, text, visuals, audio, and …
Brian Dean - Backlinko - Marketing blogs
How to Find Competitors’ Keywords to Boost Your SEO
Finding competitor keywords is essential to building your SEO strategy.
Why?
Because they show what’s working for others, highlight opportunities, and uncover gaps in your approach.
At Backlinko, we’ve spied on Ahrefs, Moz, and Semrush’s keywords for years—and found many…
Brian Dean - Backlinko - Marketing blogs
SEO for Manufacturers: Definition, Benefits, and Top Tactics
What Is Manufacturing SEO?
Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear high in search results) for keywords related to your company.…
