The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance.

In this guide, we’re going to show you exactly how to maintain your SEO the right way.

Let’s kick things off with some basics.

What

What Is Local Search Marketing?

Local search marketing is the process of optimizing a local business’ online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches.…

Every day, over 7.5 million blog posts get published.

But how many of them actually get read?

With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to …

SEO analytics involves digging into your site’s data to see how it’s doing.

You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not.

Why do it?

It helps you stop wasting time on …

Ever wondered which enterprise SEO tools drive the success of the largest companies?

As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter.

That’s why we’ve gone the extra mile.

After …

Your website’s design can make or break your ecommerce business.

After all, design elements have important jobs:

• Grab shoppers’ attention with eye-catching aesthetics
• Guide visitors smoothly from browsing to buying

A great example of this is the streetwear brand Kith.…

Making great content isn’t easy, but a solid content brief can make all the difference.

A good brief helps everyone—writers, editors, and strategists—stay on the same page.

This ensures every post is useful, clear, and built to perform.

At Backlinko, …

What are the 4 Ps of marketing? Product. Price. Place. Promotion.

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies.

But do these classic principles hold up even as AI transforms whole businesses …

If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out).

For over a decade, it was the go-to platform for securing media placements and backlinks.

But in early 2024, HARO officially shut its …

Your prospects are searching for roofers on Google right now.

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else.

Why?

Because they’ll be able to find other roofing …

Quality SEO content keeps readers glued to the page.

The key?

Producing content that satisfies both search intent and user experience.

But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps …

Want to create a content marketing strategy that actually works?

You’re in the right place.

Through content marketing, Backlinko attracts over 772,000 monthly sessions.

Below, you’ll learn how to do the same.

We’ll show you (step by step) how to …

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers …

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”?

That feeling of envy mixed with respect?

It usually means you learned something new. This concept is known as “information gain” in SEO.

Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more.

AI remains one of the dominant themes of venture capital investing and millions …

SEO jobs are booming.

The global SEO industry is projected to reach $157 billion by 2032.

(Up from $68 billion in 2022.)

Why is this happening?

Businesses NEED skilled SEOs to compete in the digital space.

And they’re willing …