SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), …

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an …

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google …

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media …

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year …

If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps us reach 500k+ organic sessions every month. In this step-by-step …

Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this blog post, you’ll find up-to-date online review statistics, where we’ll …

Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead …

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of …

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And …

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent …

Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This method is easy to overlook. But it’s a powerful way to find valuable insights about your competitors. …

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid SEO strategy is great. But without a plan to put …

Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has a redirect) it will take you to https://backlinko.com/hub/youtube/positioning instead. Redirects guide users and search engines from outdated URLs …