As a general contractor, you want a steady stream of customers for your business.

What’s a surefire way to get your business top-of-mind for potential clients?

Make sure they can find you online through search engine optimization (SEO).

When …

Need help analyzing your competition to find ways to outperform them?

You’ve come to the right place.

Check out our list of the top competitor analysis tools for 2025.

How to Choose the Right Competitor Analysis Tool

With so many …

Blogging can be a fun pastime—or it can be a profitable side hustle.

For some, it can even turn into a lucrative, full-time job.

So, what separates the hobbyists from the high-earners?

An action plan.

Below, I’ll teach you how …

Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the site’s normal navigation, meaning users and search engines can’t find them by browsing or crawling your website.

However, users and search engines …

Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the search engine market worldwide?

Keep reading as we will cover …

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites.

For example, Backlinko distributes content by sending new blog …

You might be thinking, “What can I really do on the Semrush free account?”

I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years.

But I …

In the early days of SEO, reciprocal links were a big deal.

Nowadays, search engines like Google are a lot wiser to link manipulation.

But people still debate whether reciprocal links help or hurt your SEO.

They can boost your …

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer.

This framework helps you map ideal interactions. It identifies drop-off points and …

The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance.

In this guide, we’re going to show you exactly how to maintain your SEO the right way.

Let’s kick things off with some basics.

What

What Is Local Search Marketing?

Local search marketing is the process of optimizing a local business’ online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches.…

Every day, over 7.5 million blog posts get published.

But how many of them actually get read?

With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to …

SEO analytics involves digging into your site’s data to see how it’s doing.

You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not.

Why do it?

It helps you stop wasting time on …

Ever wondered which enterprise SEO tools drive the success of the largest companies?

As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter.

That’s why we’ve gone the extra mile.

After …

Your website’s design can make or break your ecommerce business.

After all, design elements have important jobs:

• Grab shoppers’ attention with eye-catching aesthetics
• Guide visitors smoothly from browsing to buying

A great example of this is the streetwear brand Kith.…

Making great content isn’t easy, but a solid content brief can make all the difference.

A good brief helps everyone—writers, editors, and strategists—stay on the same page.

This ensures every post is useful, clear, and built to perform.

At Backlinko, …