Category: Brian Dean – Backlinko

Back in the early 2000s, keyword stuffing actually worked.

All you had to do was repeat the same phrases, and you could rank pretty well.

(Readability be damned.)

I’m not exaggerating here — these sites were literally littered with keywords.…

Whenever you move content, change domain names, or simply tweak a page’s URL, you’ll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks.

You can …

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line.

Just look at Cosmetify’s success.

This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages.

The team identified …

Meta tags are snippets of HTML code that live in your webpage’s <head> section. Your website’s visitors won’t see them. But search engines, browsers, and social media platforms can see and use them.

You can think of meta tags as …

SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working — and what isn’t.

But here’s the painful truth:

You can waste hours each month collecting data from various platforms. Like copying numbers from …

Like it or not, we’re all at the mercy of Google’s ranking systems.

Systems that reward some sites with high rankings.

And wipe others off the SERPs overnight.

But it’s not all doom and gloom.

Google provides fairly detailed guidelines …

This guide will show you how to use ChatGPT the right way.

Brand new to using it?

I’ll help you skip the rookie mistakes that leave most beginners frustrated.

Tried it before and had an average experience?

No problem. You’ll …

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website.

Each instance of a user viewing a page is one pageview, regardless of whether the same user views the same …

If you publish writing, you’d be crazy not to use artificial intelligence.

It’s like telling a carpenter not to use a drill. You can build a deck without one. But why would you?

Writers have always embraced new tools to …

What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings.

Keeping up with all of them takes A LOT of time and effort.

Online reputation management (ORM) tools help you monitor …

If you’ve ever run an ad campaign, you know that keyword costs can quickly eat up your budget.

This is especially true if you’re not strategic about your selections.

Of course, you can’t control all the factors that determine pricing.…

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas.”

But most lack any actual data to back up their recommendations.

That’s why we decided to do something different.

We analyzed 100 blog niches …

Want to 2X, 3X, or even 4X your ecommerce sales?

Start by diagnosing what’s working on your site and what isn’t.

Then, apply targeted fixes based on real data. Not hunches.

In this guide, I’m sharing my lessons and strategies …

WordPress redirects ensure your users (and Google) can find your content when you:

• Change the URL
• Combine two pieces of content
• Move your entire site to a new domain

Using redirects avoids creating broken links (bad for user experience), or …

Similarweb is powerful for digital intelligence. But like any tool, it has limitations.

You might want deeper insights into your competitors’ content strategies. Or need more reliable data for SEO planning. Or you’re simply looking for a more affordable solution.…

Growing your website starts with reaching the right people.

Not random traffic.

People actively searching for the solutions you provide.

That’s where organic traffic shines.

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent.

At Backlinko, …

Choosing a Semrush plan isn’t always obvious.

Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps.

You don’t want to overpay for features you don’t need. Or pick a cheaper …