Google has added red dots to the unread reviews, messages and other items on your Google Business Profile web search dashboard. If Google thinks you have not seen a new […]
SMART Goals: How To Write Effective Goals With Examples via @sejournal, @kristileilani
Learn how to write effective SMART goals for your organization that help your marketing team achieve better results. The post SMART Goals: How To Write Effective Goals With Examples appeared […]
How To Search The Web With 40 ChatGPT Plugins via @sejournal, @kristileilani
The ChatGPT plugin store now offers almost 550 plugins. Find out how to search the web for specific content using ChatGPT plugins. The post How To Search The Web With […]
LinkedIn Reveals AI Image Hunter That Catches Fake Profiles via @sejournal, @martinibuster
LinkedIn shares details of new AI image detector that successfully identifies fake profile images at a rate of 99.6% The post LinkedIn Reveals AI Image Hunter That Catches Fake Profiles […]
Daily Search Forum Recap: June 22, 2023
Here is a recap of what happened in the search forums today…
Google updates when 4 attribution models will be retired
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to […]
GA4 gives marketers choice in Google Ads conversion credit eligibility
Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their […]
Master CTV advertising: A guide to launching your best campaigns by Cynthia Ramsaran
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard […]
Instagram Ads on Reels now available to more marketers
Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers […]
Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B
Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of […]
Microsoft rolls out predictive targeting to all advertisers
The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we […]
Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool via @sejournal, @MattGSouthern
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on […]
How to use location-specific authority content for SEO
People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and earning trust are key to earning lasting relationships […]
Google Ads Automatically Created Assets For Performance Max Campaigns
Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well.
The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch
Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of […]
SEO during website development and post-launch: Key considerations
Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines. But after their new website goes […]