Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins.

The post Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast] appeared first on Search Engine Journal.…

Google’s John Mueller says that an SSL certificate won’t boost your SEO

The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021.

Surging ad business. The Information reported:

“The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar …

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads.

Why we care. YouTube was the most popular U.S. video streaming platform in April and …

ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version.

Why we care. ChatGPT has become an essential and popular tool for several SEOs, search marketers and …

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential.

It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you …

This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it was not confirmed. Google Bard now shows citations like Bing …

Content that doesn’t get read is useless.

So, how do you create content your audience will read (and not just skim)?

Make it more readable.

This sounds so simple it’s silly, but it’s true.

Readability is a giant factor that …

Google Business Profiles seems to be expanding which businesses can add and edit the languages they offer support it. This is the language assistance option that Google first introduced in Google Business Profilers for healthcare facilities back in December 2021.…

Microsoft Bing Search has cars for sale feature that shows cars they have listed in the Microsoft Autos site. Now, Bing is showing a green label named “No Accidents” for cars they can verify have no accidents reported for that …

For the past few days, Google Business Profiles has a bug when you try to edit existing Google Posts or Google Updates. I confirmed this myself when writing this story and it was still an issue then.…

For the past 20 years, I’ve seen the SEO line; well, this SEO trick that is against Google’s guidelines works for this website, why shouldn’t I do it for my website? John Mueller of Google responded to one of those …

Google has added to its support documentation the specific languages the Google Search translated search results feature works for. Specifically, Google added a “feature availability” section and moved some content around on the page.…

Whether you create or buy them, don’t use your NFTs for commercial gain without the proper licensing. Learn about what you’re entitled in this article.

The post NFTs & Copyright: What Do You Own? appeared first on Search Engine Journal…

WordPress 6.2.1 security update causes shortcodes to break, taking down critical functionality

The post WordPress Update 6.2.1 Causing Sites To Break appeared first on Search Engine Journal.…