I am hearing reports of issues with Google Merchant Center, specifically DNS issues, timeout issues, 404 issues and other crawl issues being reported by Merchant Center when there are no real issues.…
Google Ads: Upgrade From Dynamic Search Ads To Performance Max
Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced by PMAx campaigns and this is just one of the …
17 Of The Best Social Media Marketing Courses in 2023 via @sejournal, @macuraa
Level up your social media marketing skills with these top 25 courses and certifications and stay ahead of the game.
The post 17 Of The Best Social Media Marketing Courses in 2023 appeared first on Search Engine Journal.…
Enhancing SEO Content Writing With AI: Opportunities & Challenges via @sejournal, @lorenbaker
Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now.
The post Enhancing SEO Content Writing With AI: Opportunities & Challenges appeared first on Search Engine Journal.…
5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools] via @sejournal, @CallRail
Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential.
The post 5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools] appeared first on Search Engine …
Google Analytics 4 Rolls Out New Conversion Attribution Settings via @sejournal, @MattGSouthern
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI.
The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal.…
Daily Search Forum Recap: June 21, 2023
Here is a recap of what happened in the search forums today……
Google Performance Max adds Store Sales reporting, bidding
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales.
The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x …
Google Search Console Adds INP To Core Web Vitals Report via @sejournal, @MattGSouthern
Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console.
The post Google Search Console Adds INP To Core Web Vitals Report appeared first on Search Engine Journal.…
Google Ads Postpones Data-Driven Attribution Switch To Mid-July via @sejournal, @MattGSouthern
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.…
Microsoft Ads announces major policy updates that start July 1
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update.
Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources …
Essential guide to Google Reviews by Digital Marketing Depot
Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings.
The “New Business Guide …
3 simple PPC optimizations you may have overlooked
As PPC pros, we’re trained to look for new ways to optimize our PPC programs.
But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can …
Facebook lead gen ads: Instant forms vs. website conversions
Are you looking to get more leads for your business on Facebook?
While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right …
Google Analytics 4 Adds Google Ads Conversion Credit Selection Eligibility
Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels.…
How to future-proof your digital presence in the era of AI-powered search
Artificial intelligence (AI) is a well-known technology in SEO, as it’s been used by Google for years to power its search engine.
Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and …
Google Mobile Search Results With Business Profile Listing & Reviews Broken Out Separately
Google mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I am pretty sure I’ve seen this on and off over the past year or so, but I …