Google has made a small update to its crawl budget documentation page to add a best practice is to have the same links on both the mobile and desktop version (if you have different versions) on the page. If you …
Category: Marketing blogs
Google Ads Adds Segmenting Option To PMax Asset Groups In Reports
Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section of reporting.…
What Is Engagement Rate in GA4? + How to Improve It
The GA4 engagement rate metric measures the level of user interaction with your content and overall site.…
Facebook SEO: 16 Ways to Boost Your Facebook Visibility
SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.…
How to Run Google Ads: A 10-Step Guide
Learn how to run a Google ad campaign for your business in our step-by-step guide.…
36 Google Ads Statistics You Should Know
Discover the latest Google Ads statistics. Stay ahead with industry-specific data and trend forecasts.…
SEO For Roofers: 6-Step Guide to Attract More Leads
Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Why? Because they’ll be able to find other roofing …
Daily Search Forum Recap: November 1, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing some spooky Halloween Google search ranking volatility. OpenAI is rolling …
Search News Buzz Video Recap: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes
This week, we covered that Google told creators that a new search ranking update is coming fairly soon, but you shouldn’t expect to recover with this update. Google is now downgrading the rankings of content that is starkly different from …
Halloween 2024 Google Search Ranking Update 👻
I am seeing a significant spike in chatter from within the SEO community about a possible Google Search ranking update and/or heavy volatility happening starting October 31st. Let’s call it the Halloween 2024 Google Search ranking update – because why …
OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More
After beta testing SearchGPT for a few months, OpenAI is now rolling out Search within ChatGPT for ChatGPT Plus and Team users, which will come to free users in the future. The first thing most of us will look at …
Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place
Google added a number of AI, Gemini-powered, features to Google Maps including new search features, review summaries for place listings and a way to ask about a specific business listing where AI will give you answers.…
Google Tests Discover More Places & Explore Places Nearby
Google is testing more local search features and sections including a section in the local finder named “Discover more places” and a local search box in web search named “Explore places nearby.”…
Bing Tests New Local Knowledge Panel Design
Microsoft seems to be testing a new design for its local knowledge panel or local listing for a specific brand. This new design has a more card-like interface, showing company photos and information, reviews from third party sites, a map, …
Quality SEO Content: The QRIES Approach for Better Rankings
Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps …
Daily Search Forum Recap: October 31, 2024
Here is a recap of what happened in the search forums today……
Google Ads New Sales & Leads Conversion Reports
Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and there are then toggles to see sales versus leads.…