To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.…
Category: Marketing blogs
ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel
Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your conversion funnel to the bottom.…
Market Segmentation: Types, Examples, and Strategies
Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.…
How to Build an Effective Data Strategy for Your Business
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing a data strategy, while providing actionable insights for achieving data-driven …
A Step-by-Step Guide to Market Assessment
Thorough market assessment will reveal your most promising international opportunities. Use this 5-step market assessment guide to help you choose your next target market.…
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.…
6 Powerful Ways to Use Semrush Historical Data
Analyze competitors and keyword trends back to 2012 with Semrush historical data.…
Clickstream Data: What Is It and How Does Semrush .Trends Use It?
Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it, and what insights it can offer to help you improve …
8 Insights You Can Gain from Competitors’ Top Pages
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush Traffic & Market to your subscription and benefit from the …
What Is Market Intelligence? (Strategies & Tools for Your Business)
Market intelligence is data about your business’s market, including trends and competitor insights.…
How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before)
Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works, offer 5 competitive analysis frameworks, and show you how to …
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.…
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.…
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.…
Semrush Pro vs. Semrush Guru: Which Is Right for You?
Semrush historical data lets you analyze past SEO performance, uncover trends, and drive smarter strategy.…
8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)
Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.…
How to Post an Anonymous Google Review in 2025
Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.…


