This week, we had more Google search ranking volatility to report on – surprise……
Category: Marketing blogs
Does Google Search Use ARIA? Likely Not.
Google Search likely does not use ARIA Accessible Rich Internet Applications, for ranking or even indexing purposes, according to both John Mueller and Martin Splitt at Google. ARIA is a set of attributes you can add to HTML elements that …
Google: AI Is Not Going Away, So Don’t Be Left Behind
Google’s John Mueller posted his thoughts on AI, which were two fold. (1) AI is not going away, so he doesn’t recommend you take a stance against AI and (2) he isn’t a fan of all the hype around AI, …
Google Discover Design Update & New Icons
Google Discover is rolling out some small design updates to its interfaces. It has these new colored icons that communicate the action and Google is also showing other articles shown in a carousel.…
Google Search Top Recipe Guides List
Google is showing a section named “top recipe guides” that can be expanded or collapsed in Google Search. It shows a “Lists of options from the web” in this expanded section.…
Google Other People Search Box
Google is testing another variation of the people also ask box, this one is titled “other people search.” I am not sure if there is any functional or technical difference between this box and the other variations outside of the …
Daily Search Forum Recap: October 24, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing search results with shop nearby links. Google Ads gains new …
Google Search Snippet With Shop Nearby To Open Business Profile
Google is testing adding a new rich result type to the search results snippet named “Shop nearby.” The shop nearby link will open the Google Business Profile of the business’s website.…
Google Ads Gains Sharable Ad Previews, Asset Experiments & Final URL Expansion
Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and some are less search specific. The search ads news that are new are sharable ad previews, asset experiments for Performance …
17 Powerful Marketing Campaign Examples to Prepare for 2025
Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.…
Google Search Top Products From Customer Reviews Carousel
Google has this carousel that can pull in top products based on customer reviews in the Google Shopping graph. It is titled “Top products from customer reviews” and shows up in the search results for select queries.…
Fun: SEO The Board Game
Gareth Hoyle posted about this new game he and his company, along with others have spent about a year putting together. It is named SEO The Board Game and is a strategic game for 2 to 4 players where you …
Google Search Testing Revert In Place Of Search Instead For
Google Search is testing replacing the spelling notification for “search instead for…” with “revert.” I mean, it is a weird one being that I am not sure “revert” is the right word for this but hey, Google loves to test …
What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.…
What Is Organic Marketing? Benefits and 5 Tactics to Use
Use these five organic marketing tactics to get long-term growth and sales without paying for ads.…
How to Improve CTR for Organic & Paid Search
Learn to improve click-through rates for both organic and paid search in our detailed guide.…
Programming Note: Offline For Simchat Torah On Thursday & Friday
This is a programming note that Thursday and Friday are Simchat Torah and I will be offline the next two days. I will be offline on Thursday and Friday, October 24th and October 25th……