Ginny Marvin, Google’s Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts.…

Several weeks ago, Google announced it would test changes to the search results for hotels in order to see how the Digital Markets Act (DMA) in Europe would impact hotels. Well, that test is wrapped and the results were not …

For the original iTunes version, click here. Google began rolling out the December 2024 core update yesterday. Google said more core updates will come more often in the future. We are still seeing Google search ranking volatility all week long……

Google surprised most of us with a new core update being announced yesterday, only a week after the November 2024 core update finished rolling out. This new December 2024 core update will take about two weeks to roll out and …

Google held its Google Search Central Live event at its large Zurich office (where the Search Central team is based) and one of the things presented was that Google will be having more core updates, more often. So I guess …

Google Ads is beta testing its new AI tools to generate reports by asking Google for the report you want. You enter a prompt, or just a normal English request, and Google Ads will generate a report based on your …

Google Lens stopped working for all users for a short period of time yesterday morning (NY time). Google confirmed the issue at 9:46am ET on Thursday, December 12th and then within the hour, they mitigated the issue.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing using Gemini 2.0 to power AI Overviews. Apple released Apple …

Apple released a ton of new Apple Intelligence features yesterday, including what I’ve been waiting to play with – Apple Visual Intelligence. It seems, at least for now, that Apple Visual Intelligence works with ChatGPT and Google Search but I …

After months of testing, and after Google was the first to make this move, Bing has dropped support for its cache operator and the cache link in Bing Search. Bing wrote on X, “This week, we’ve removed cache links from …

We’ve seen our share of Sitelinks tests in Google Search. Including a number of variations around expandable sitelinks. But here is a version where you can click an arrow down to expand and show more sitelinks.…

Google announced its “new AI model” named Gemini 2.0 and with that confirmed Google has begun testing using Gemini 2.0 to power AI Overviews in Google Search. Sundar Pichai, Google’s CEO, said the improved AI Overviews can “tackle more complex …

Google Ads is testing a new asset type named video. It seems Google may be testing allowing advertisers to add video assets to their search ads and other Google Ads campaigns.…