Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.…
Category: Marketing blogs
How to build a PPC strategy that gets results
A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.…
Ecommerce AI SEO: How to optimize online stores for LLMs
Learn to optimize your ecommerce store for AI search & agentic commerce to drive visibility and sales.…
Google completes its June 2026 spam update rollout
Google‘s June 2026 spam update is done rolling out. See what it doesn‘t target and how to check your site.…
Only 25% of cited sources overlap between ChatGPT’s different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers …
What is video SEO? How to optimize for YouTube, Google & AI
Video SEO is a strategy to help videos earn YouTube engagement, visibility on Google, and AI citations.…
I rebuilt our content update pipeline in Claude Code. Here’s why.
I moved our content update pipeline from n8n to Claude Code. Here‘s what broke, what worked, and what changed for our team.…
Digital marketing strategies: Types & how to build one
Digital marketing strategies grow your visibility across social, AI, and the web. Learn how to build one.…
Google Launches Open Knowledge Format, an AI Standard
Google‘s Open Knowledge Format standardizes knowledge for AI agents. Here‘s what that means for marketers.…
Semrush vs. Semrush for Enterprise: Which one is right for you?
Compare Semrush and Semrush for Enterprise. Learn which platform fits your team, visibility goals, reporting needs, and scale.…
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.…
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.…
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.…
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.…
Bot traffic now exceeds traffic from human users
For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.…
How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.…
Why 62% of AI citations don’t lead to brand mentions [Study]
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers …
