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Craig Hordlow

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Category: Marketing blogs

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  • SEMrush

What Is an AI Agent? (And What AI Agents Mean for Your Brand’s Visibility)

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AI agents research, evaluate, and act on behalf of users. Learn how they work, why they matter for brand visibility, and how to prepare your digital presence.…

  • SEMrush

What 3,900 SEO Job Listings Reveal for 2026: Experiments, AI, and Six-Figure Salaries

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What does it take to build a career in SEO in 2026? We analyzed 3,900 job listings to uncover how the role is evolving—from experimentation and AI to shifts in salaries, responsibilities, and the growing demand for strategic thinking.…

  • SEMrush

How to measure brand awareness: 9 methods that matter

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How to measure brand awareness: 9 methods that matter

Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.…

  • SEMrush

How to Find Content Ideas with Semrush

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Use Semrush to turn one topic into a data-backed content pipeline for blog, social, email, and more.…

  • SEMrush

Universal Commerce Protocol (UCP): What You Need to Know

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Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.…

  • SEMrush

Will Google replace your landing pages with AI versions?

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A recent Google patent describes a system for replacing brand landing pages with AI-generated pages.…

  • SEMrush

Google’s releasing Google-Agent: Here’s what to know

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Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.…

  • SEMrush

12 SEO Techniques to Boost Your Visibility and Traffic [2026]

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12 SEO Techniques to Boost Your Visibility and Traffic [2026]

Learn 12 proven SEO techniques for 2026, including how to optimize for AI search, fix technical issues, and earn brand mentions that boost visibility.…

  • SEMrush

How One Fractional CMO Uses Semrush One to Layer SEO and AEO Into One Growth Strategy

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Learn how David Haas helped Frenos grow from near-zero visibility to 18% in six months using a practical SEO and AI strategy.…

  • SEMrush

How to Make the Most of the Free 7-Day Semrush One Trial

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Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.…

  • SEMrush

16 Ecommerce Product Page Examples + Best Practices

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16 Ecommerce Product Page Examples + Best Practices

Product pages are webpages designed to drive online purchases. See 16 strong examples you can learn from.…

  • SEMrush

Google Knowledge Panel: What It Is & How to Get One

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Google Knowledge Panel: What It Is & How to Get One

Knowledge panels show up in Google SERPs and can help you increase brand trust. Here’s how to earn one.…

  • SEMrush

How to Do Keyword Research in 2026 (6 Ways + Framework)

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How to Do Keyword Research in 2026 (6 Ways + Framework)

Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.…

  • SEMrush

How One SEO Consultant Turns Semrush’s AI Sentiment Insights into Traffic and Visibility

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How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI …

  • SEMrush

Search Has Changed. And So Have We.

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Search Has Changed. And So Have We.

Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.…

  • SEMrush

WebMCP: What It Is, Why It Matters, and What to Do Now

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WebMCP: What It Is, Why It Matters, and What to Do Now

WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.…

  • SEMrush

We Analyzed 89K LinkedIn URLs Cited in AI Search: Here’s What Drives Visibility

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We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility

What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.…

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