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Craig Hordlow

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Category: Marketing blogs

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Bing Search Footer Message To Encourage More Searches

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Microsoft is testing, showing a notice at the bottom of the Bing search results that says, “Search by typing anything on the keyboard.” This happens when you reach the footer of the Bing Search results. When you start typing, your …

  • Marketing blogs
  • SEMrush

How to Perform a Technical SEO Audit: A 10-Step Guide (2024)

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Learn how to audit your website for technical SEO issues to improve its ranking in search results.…

  • Marketing blogs
  • SE Roundtable

Google AI Overviews Show Shopping Results For Commercial Queries Again

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Google is bringing back shopping and product results in the AI Overviews for commercial queries. I’ll be honest, I don’t remember them going away but I am told they have now returned. Maybe they went away with the Ray update, …

  • Marketing blogs
  • SE Roundtable

Report: Half Google AI Overviews Links Overlap With Top Search Results

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A new Google AI Overview study says that about half of the links displayed in the AI Overviews overlap with the links shown in the traditional Google Search results. Plus, the most linked to sources are YouTube and Wikipedia, according …

  • Marketing blogs
  • SE Roundtable

Google Maps Showing Business Photos On Review Sentiments

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Google is now showing business submitted photos from Google Business Profiles in the Google Local and Maps review sentiments section. So above the reviews, Google may show photos submitted by the business, related to those reviews.…

  • Marketing blogs
  • SEMrush

What Is Branded Search? (And How to Optimize Your Site for It)

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A branded search is a search engine query that contains the name of your brand, service, or product.…

  • Marketing blogs
  • SEMrush

6 Best Competitor Keyword Analysis Tools for Market Insights

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Discover the top competitor keyword analysis tools for optimizing your PPC and SEO keyword strategies.…

  • Marketing blogs
  • SE Roundtable

Daily Search Forum Recap: September 9, 2024

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Here is a recap of what happened in the search forums today……

  • Marketing blogs
  • SE Roundtable

Google Ads Saying Goodbye To Enhanced CPC In March 2025

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Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.…

  • Marketing blogs
  • SE Roundtable

Google Business Profile Appointment Link Broken Notifications

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Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”…

  • Marketing blogs
  • SE Roundtable

Bing May Use ProductGroup Markup In The Future

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Microsoft Bing may use ProductGroup markup in the future for its “captions” in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, “it’s on our radar” and “the team is closely monitoring its …

  • Marketing blogs
  • SE Roundtable

Bing Treats 308 Redirects Same As 301 Redirects

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Fabrice Canel from Microsoft said that Bing Search treats 308 redirects the same as they treat 301 redirects. This is the same as what Google said back in 2021, although Google has been a bit wishy-washy on redirects over the …

  • Marketing blogs
  • SE Roundtable

Bing Product Search Results With See Details Button

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Bing is testing a big blue “see details” button for some of the product listings in its search results. Normally when you hover your mouse cursor over the products, they expand a little but now they are also showing a …

  • Marketing blogs
  • SEMrush

How to Find Unlinked Mentions and Turn Them Into Backlinks

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Learn how to find and convert unlinked mentions into links to strengthen your site’s backlink profile.…

  • Marketing blogs
  • SEMrush

Brand Persona: What It Is and How to Create One

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A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.…

  • SEMrush

How to Make an Ad, Step by Step

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A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.…

  • SEMrush

What Is Organic Traffic? (And How to Increase It)

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Organic traffic comes to your site via unpaid search results. Here’s how to increase organic traffic to your site.…

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